Designing Coffee : New Coffee Places and Branding

From brand identity, logos and packaging, through to interior design and architecture, design is one key way that cafes, roasters, coffeeshops, and producers can stand out from the crowd (given they all serve variations on the same ingredient ) Those who lead win immense international followings on social media - many of whom will never visit their cafes, showing a keen audience interest in the design and aesthetic of these brands. Coffeeshop interiors are often innovative, eclectic, and display subtle, interesting cultural influence. From the minimalist, tea-house-like coffeeshops of Japan through to communist-themed cafes in Vietnam, many coffee brands know that to stand out from the crowd, you must present a unique shop front. There's also innovative brand identity and packaging design all over the coffee industry. From unique jute bags designed in South America to ship green coffee to roasters through to logos, merchandise, cafe cups, and instant/capsule packaging. As the industry is well known for its passionate professionals, it is no wonder that there are many companies and individuals dedicated to innovation in everything from brewing and roasting equipment through to the consumer product itself. Finding new methods of efficiency, increased quality, and novel concepts is a key driver - and it's been this way for hundreds of years.

• Dimensions (cm): 26 x 21  x 3.5